Hey, I’m Fiona Hope. A copywriter, social media manager and content creator helping beauty, health, wellness and sustainable brands stand out.
Why only those industries? I get to create content about what I love and help brilliant brands shine. I also went on my own journey with skin health and learnt a lot about skincare, health, wellness and natural, sustainable brands along the way.
I’ve come across so many brands with amazing products that are being held back by poor website copy, no presence on Google, a messy Instagram grid or personality-less TikToks. Whether that’s a few spelling errors here and there or a lack of engaging, innovative language, copy plays a vital role in the consumer experience. Just as inconsistent, un-themed socials send the wrong message about your brand.
With 8+ years of experience in content marketing – both in-house and freelance – I know a thing or two about capturing the consumer’s attention. Especially when it comes to beauty, health and wellness.